Recreation & Relaxation
When a local recreational vehicle dealer was expanding they needed an exciting and engaging identity to modernize them and appeal to a wider audience.

The logo mark draws inspiration from the traditional compass and includes references to wayfinding as well as incorporating an iconic “shack”


Custom and hand drawn fonts interact with the subjects of photography in a bold display of the companies new tagline – “Get out there!” – inspired by the founders approach to life.





Let’s Work Together
We are a boutique San Diego based studio specializing in branding and design for projects of all sizes. Let’s have a chat.
©2022 The Design